Make your product more premium by helping the environment
Sustainability is a global megatrend that can significantly impact purchase decisions for everything from homes to cleaning supplies. In some cases—like homes and cars—there are financial benefits such...
View ArticleSupplySide West podcast: Exploring the state of the organic industry
Understanding how brands can support change in the organic supply chain
View ArticleNew honey certification arrives on CPG products
"Made with True Source Honey" claim aims to dispel confusion.
View ArticleCleaning up clean label
Consumers have driven the trend toward clean label products and increased brand transparency; however, the shift brought its share of growing pains.
View ArticleRole of trademarks in heart health
While patent applications related to human health may be classified by functional use, the vast majority are classified according to their critical ingredients.
View ArticleBanned substance testing programs provide extended value to the sports...
Increased quality assurance and consumer confidence highlight benefits from expanding and improving certification programs.
View ArticleBanned substances in sport are not always clearly defined
The ambiguity of what constitutes prohibited substances for athletes leaves confusion for manufacturers trying to formulate sports nutrition products.
View ArticleOrganic Valley, Maple Hill launch certified grass-fed organic livestock program
Organic Valley and Maple Hill launched a third-party certification standard for grass-fed products—one of the fast-growing categories in dairy. The standards are rigorous: only certified organic farms...
View ArticleOrganic Trade Association launches Organic Fraud Prevention Solutions program
The groundbreaking program represents major step by organic industry to fight fraud.
View ArticleFood and beverage business briefs – Mondelez | Ardent Mills | Bragg | Bell...
Who said hump day must be boring? Each Wednesday INSIDER gives you the 411 on the latest business moves affecting the food and beverage product development space.
View ArticleThe impact of third-party certifications on shopping behaviors – podcast
This SupplySide West edition of the Healthy INSIDER Podcast answers the question: Do consumers understand third-party certifications, and do they need to?
View ArticleBest allergen-free product finalists for 2019 NEXTY Awards at SupplySide West
A wheat- and gluten-free coating mix and allergen-free baked breakfast bars are among the finalists vying for the 2019 NEXTY Awards at SupplySide West in Best Allergen-Free Product.
View ArticleCertification Fatigue: Is it really a thing?
Brands that “over share” are often not the brands that successfully engage consumers because they are throwing way too much at an audience that likely doesn’t care.
View ArticleExploring claims and certifications from the consumer perspective
Consumers do not need to understand all the details of a labeling program, but they do need to know just enough to understand the value of the label.
View ArticleBest practices to avoid ‘certification fatigue’ – podcast
Jeff Hilton, co-founder of BrandHive, offers tips on how brands can effectively incorporate certifications without causing “certification fatigue.”
View ArticleChoosing the best independent supplement testing labs
Selecting the most suitable supplement testing labs is critical to the future success of products in the marketplace.
View ArticleFor food and beverage, it really is safety first
Food product brands must ensure their products meet safety standards and regulations before reaching consumers, or risk serious blowback and penalties.
View ArticleClaims and certifications: What do they mean and who cares?
Brands are investing in third-party certifications to meet consumer demand for validated health products, yet it’s apparent that consumers don’t have a clear understanding of certifications or what...
View ArticleMuscle quest: Developing products to promote lean mass – digital magazine
Muscle is at the core of movement. Athletes and active consumers seek various degrees of muscle development, from maintaining ideal body composition to being bigger and stronger than the “competition.”...
View ArticleGet more from your third party certifications
If a company has been audited and earned a certification, it should proudly share why its products are better because of the higher standards it adheres to.
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